Social media has made brand marketing so much more effective, yet so much more complex than it once was.
This can prove to be problematic for a business trying to optimize all visual asset output on such an important channel. So many factors are now at play when it comes to a content distribution strategy, and a non-chronological feed basically means that no one can predict when their posts will be seen by their followers, even when actively monitoring activity stats.
Since the algorithm's inception, it's been really tough for brands to nail that Instagram posting frequency sweet spot or the best time to post on Instagram. We bet you've asked yourself that question about a million times but have never been able to figure out the answer. Could possibly potentially perhaps hit a second peak.
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